My journey into adventure began early, shaped by childhood experiences with Mulle, Strövarna, and the Scouts, as well as family trips to Grövelsjön. After completing my military service, I embarked on a series of solo adventures, including a trip to the Grand Canyon where I participated in trail restoration projects. It was during these moments that my love for adventure began to take root. Alongside this, I nurtured a deep interest in philosophy and spirituality.

In 2013, after earning a Bachelor's degree in Cognitive Neuroscience with a focus on mindfulness and its effects on the brain, I started to dream of creating a business that would blend mindfulness and nature. At the time, I didn’t feel ready to take the leap, so I focused on organizing study circles while satisfying my creative and entrepreneurial spirit through involvement in local community associations. My work as a coach also allowed me to develop methods for nature-assisted rehabilitation. Eventually, I moved to Särna, surrounded by adventure with Fulufjället and Vedungsfjället as my neighbors.

My dream of working with nature as a meeting place for deeper connections—with oneself and the environment—continued to grow. I believe that what we truly know, we also care for. My vision is to help create opportunities for meaningful experiences in nature and with others. I aim to inspire a sense of belonging to something greater, where you can find peace and strength—a contrast to the dense and stressful lives many of us lead. Hopefully, these experiences will also motivate you to join the collective movement striving for positive change. Together, through small, deliberate actions, we can help shape a better world.